SHORT NORTH EXPERIENCE CENTER
The Experience Center canonized a new trajectory for The Crew brand, representing the first significant stride towards the revitalization and transformation of their identity. This immersive environment in the retail district of Short North, is a destination for soccer die-hards and a space to convert new ones. Visitors are welcomed by a 12’ dynamic LED screen featuring the Crew's massive moments. Other celebratory cues can be found as one ventures throughout the space—from an identity wall featuring over 6,600 metal whistles to the one-of-a-kind Vuvuzela chandelier, authentic materials are strategically applied to inspire and delight.
Owner’s Representative + Design Direction: Mathias Collective
Architecture: Lupton Rausch Architecture + Interior Design
Interior Design, Environmental Branding and Photography: Tenfold
© 2023