Located in the Arena District of Columbus, Ohio, ScottsMiracle-Gro Field is home to 2021 MLS Cup Champions, the Columbus Crew. Completed in 2021, the development features over 65,000 square feet of fan-focused interior spaces, including five clubs, 34 suites, a retail store, and sports bar.

Dissatisfied with the prevailing industry norms, Haslam Sports Group pursued a transformative fan experience, catering to both existing enthusiasts as well as new patrons. Recognizing the market gap in creating unparalleled premium offerings, the hospitality design firm, BLUR, designed a comprehensive built space. It pushes the boundaries of what typical sports environments are to what they should be: thoughtful, curated, and fan-focused. This resulted programmatically in a variety of Club and Lounge areas that carried the brand throughout every detail. This facility marks a paradigm shift in arena interiors, representing a ground up rethink of how sports teams can engage with their audience.