Located in the Arena District of Columbus, Ohio, Lower.com stadium is home to 2021 MLS Cup Champions, the Columbus Crew. Completed in 2021, the development features over 65,000 square feet of fan-focused interior spaces, including five clubs, 34 suites, a retail store, and sports bar.

Dissatisfied with the prevailing industry norms, Haslam Sports Group pursued a transformative fan experience, catering to both existing enthusiasts as well as new patrons. Recognizing the market gap in creating unparalleled premium offerings, the hospitality design firm, BLUR, designed a comprehensive built space. It pushes the boundaries of what typical sports environments are to what they should be: thoughtful, curated, and fan-focused. This resulted programmatically in a variety of Club and Lounge areas that carried the brand throughout every detail. This facility marks a paradigm shift in arena interiors, representing a ground up rethink of how sports teams can engage with their audience.